Seasonal and in bloom

What is blooming now, month by month, and how to buy it well.

🌸 The Monthly Bloom

One cheerful email a month, our latest flower guides, seasonal tips, and what's blooming. No spam, ever.

AllFlower careOccasions and etiquetteSeasonal and in bloomBuying wiselyWeddingsFloral culture
A dark burgundy and plum bouquet with calla lilies and berried branches in a charcoal vase in bright daylight

Black flowers don't exist: a guide to the dark October bouquet

There is no truly black flower, but October is the best month of the year to get close. What to buy, what to skip, and how to make a moody bouquet actually read.

Paperwhites and a red amaryllis blooming in pots and glass vases on a bright windowsill

The indoor bulb calendar: how to grow your own flowers all winter

Start bulbs now and you can have blooms on the kitchen counter by Thanksgiving. A practical timeline for paperwhites, amaryllis, hyacinths, and forced tulips.

Autumn dahlias, asters and chrysanthemums on a farm stand with frost glinting on the foliage at sunrise

The first frost countdown: what the cold snap does to local flowers

Frost is coming to most of the country in the next few weeks. Here's what disappears from the flower shop, what gets better, and what to buy before the cold arrives.

Autumn arrangement of berried stems, branches, seed pods, and grasses in a copper vase on a bright florist workbench

Branches, Berries, and Pods: A Guide to Fall Texture at the Flower Shop

Mid-September is when flower shops swap softness for structure. Here's how to buy and care for berries, branches, pods, and grasses so your arrangements last for weeks.

Spider, football, and daisy chrysanthemums in bronze and burgundy arranged in a ceramic pitcher in warm sunlight

Chrysanthemums Deserve Better: A September Defense of the Most Underrated Flower in the Shop

Mums have a reputation problem. Here's what chrysanthemums actually are, how to buy the good ones, how to arrange them, and why they outlast almost everything else.

Late-summer cutting garden with zinnias and dahlias and a bucket of fresh-cut stems

Cut Your Own: A Late-Summer Guide to Harvesting Flowers From Your Garden

When to cut, how to condition, and which backyard plants actually hold up in a vase, plus the late-August tricks that keep zinnias and dahlias coming until frost.

Lush pink dahlias in full bloom

August Is Dahlia Month: A Fan's Notes

The dahlia's imperial season begins now, the forms, the dinner-plates, the café au laits, how to buy and keep them, and why this flower earns the obsession.

A riot of colorful zinnias

Zinnias, Dahlias, and the Great Summer Flower Glut

Late July through September is the cheapest, most abundant stretch of the American flower year. How to take full advantage of the summer glut.

Bright sunflowers in a sunny field

Sunflower Season Is Here: Notes on the Happiest Flower in the Shop

July through September belongs to the sunflower. Why it earns the title, how to buy and keep them, and every way to use the season while it lasts.